Paul Dobinson
One bloke, two dogs, too many opinions.
Covering Tech, sport, and straightforward thinking from Sydney. From Salesforce to AI, and the human bit that makes it work.
Latest Writing
Newest posts first.
What If We’ve Got the SaaSpocalypse Backwards?
The UI might be shrinking. But AI still needs data, permissions, integrations and business logic underneath it. Perhaps we’ve been looking at the wrong layer….
From Two Suitcases to Ten Years
Photo: Manly, June 2016. Our first week in Australia. This Saturday marks exactly ten years since we landed in Australia. A few days earlier we’d…
Most Enterprise Complexity Exists Because Software Was Dumb
I was listening to The Diary of a CEO podcast this morning on my dog walk, where Mo Gawdat, former Chief Business Officer of Google…
Salesforce Headless 360 vs API: New Buzzword, Old Concept, or Something Actually Worth Paying Attention To?
Salesforce’s new “Headless 360” announcement sounds, at first glance, like old integration technology wrapped in fresh AI branding. In some ways, it is. APIs, headless architectures, and orchestration layers have existed for years. But underneath the buzzword is a more meaningful shift: AI agents becoming the orchestration layer themselves.
This article explores how Headless 360 changes the conversation from simple system integration to something far more commercially important: governance, decision quality, process ownership, and the economics of automation at scale. Drawing on real-world experience from the MuleSoft and Salesforce ecosystem, it looks at why inherited trust, unified data, and agent evaluation frameworks may matter far more than the “headless” label itself.
Most importantly, it asks the question many businesses are only beginning to confront: not whether AI agents can act autonomously, but whether organisations can trust the decisions they make.
- Books | Career | Motivation
Unhinged Habits: Fewer Commitments, Clearer Priorities
Most of us aren’t short of effort. We’re short of focus. In Unhinged Habits, Jonathan Goodman challenges the idea of constant balance and argues that progress comes from cycles of focus, reduction, and knowing what actually matters.
- Travel | Career | Mindset | Motivation
Twenty Years Abroad: What Happens When “Two Years” Becomes a Life
Twenty years after leaving the UK for what was meant to be a two-year adventure, I reflect on the trade-offs of living abroad, from Bermuda to Sydney.
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