There’s a quiet power in sitting down to write, even when the destination is unclear. I don’t write because I have all the answers — I write because I don’t.More often than not, it’s the act of writing that helps me figure out what I really think, as the words begin to take shape on…
Experiencing the Salesforce Agentforce World Tour firsthand this week in Sydney was inspiring. Seeing cutting-edge AI in action and how Salesforce is shaping the future of customer engagement reinforced what I already knew—AI is a game-changer. Having been directly involved in the pilot program, I’ve witnessed Agentforce evolve, unlocking new possibilities for businesses. Now, as…
Most of what I write on pauldobinson.com is grounded in the safe terrain of technology, sport, and business. But sometimes, something personal lingers long enough to demand reflection. This post is one of those. It’s different. And I hesitated to write it. Because it’s about fairness. About identity. About systems built with good intent, which—over…
From Team Lunches to Trust: Simple Ways to Boost Wellbeing & Drive Growth in 2025 📈 As an expat living in Australia with a background in the tech and Salesforce ecosystem—and a keen interest in sports psychology and team dynamics—the World Happiness Report 2025 immediately resonated with me. It offers a data-driven perspective on how…
“Where was the caring in leaving children without meals? Where was the excellence in serving food unfit for purpose?”
Just off a Qantas flight that felt more “Spirit of Squeezed Sardine” than “Spirit of Australia,” I couldn’t shake the disconnect between my lived experience and the airline’s stated values of safety, caring, integrity, and excellence.
As I’ve been reading Joe Aston’s The Chairman’s Lounge, that disconnect has come into sharper focus. The book doesn’t just explain what’s gone wrong—it reveals how the pursuit of EBITDA and adjusted earnings has gradually reshaped Qantas into something unrecognisable.
My review explores the flight, the facts, and the bigger question facing all businesses:
👉 What happens when financial metrics trump human experience?
💭 Read it now on pauldobinson.com.
I still remember the day I first encountered Salesforce, about 15 years ago. I was at Yabsta Digital in Bermuda, juggling multiple roles – admin, sales, marketing – you name it. Logging into Salesforce for the first time was a real eye-opener. Here was a tool that could actually organise client interactions and automate some…
Rugby has always been my sport. Growing up cheering for England, there’s no doubt where my heart lies on game day. But as someone fortunate enough to claim Australia as my second home, I’ve found myself rooting for the Wallabies with increasing passion—especially during their recent autumn internationals. It’s been a tough few years for…
We’ve all been there—relying on tech to guide us through a task, only to have it lead us down an unexpected (and sometimes embarrassing) path. But when you’re the Prime Minister of Britain and the autocue turns “hostages” into “sausages,” well, that’s one for the history books. Keir Starmer’s now infamous “Sausage Gate” incident may…
It’s the end of the month, and deals are being done against deadlines here at Salesforce. The energy is intense, as teams push to close those last few deals that will tip the scales in our favour. For those of us who’ve been in the game a while, this isn’t anything new—just another end-of-month crunch….
As a professional who has spent over a decade immersed in the Salesforce ecosystem, frequently asked questions about strategies from customers are part and parcel of my daily routine. Whether it’s during a casual chat at a conference or in a formal consultation, the inquiry often boils down to: “What is the best strategy for…
