Why I Write (and Why I Donāt Need Anyoneās Permission)
Thereās a quiet power in sitting down to write, even when the destination is unclear. I donāt write because I have all the answers. I…

Thereās a quiet power in sitting down to write, even when the destination is unclear. I donāt write because I have all the answers. I…

Experiencing the Salesforce Agentforce World Tour firsthand this week in Sydney was inspiring. Seeing cutting-edge AI in action and how Salesforce is shaping the future…

Most of what I write on pauldobinson.com is grounded in the safe terrain of technology, sport, and business. But sometimes, something personal lingers long enough…

From Team Lunches to Trust: Simple Ways to Boost Wellbeing & Drive Growth in 2025 š As an expat living in Australia with a background…

āWhere was the caring in leaving children without meals? Where was the excellence in serving food unfit for purpose?ā
Just off a Qantas flight that felt more āSpirit of Squeezed Sardineā than āSpirit of Australia,ā I couldnāt shake the disconnect between my lived experience and the airlineās stated values of safety, caring, integrity, and excellence.
As Iāve been reading Joe Astonās The Chairmanās Lounge, that disconnect has come into sharper focus. The book doesnāt just explain whatās gone wrong. It reveals how the pursuit of EBITDA and adjusted earnings has gradually reshaped Qantas into something unrecognisable.
My review explores the flight, the facts, and the bigger question facing all businesses:
š What happens when financial metrics trump human experience?
š Read it now on pauldobinson.com.
I still remember the day I first encountered Salesforce, about 15 years ago. I was at Yabsta Digital in Bermuda, juggling multiple roles ā admin,…

Rugby has always been my sport. Growing up cheering for England, thereās no doubt where my heart lies on game day. But as someone fortunate…

Weāve all been there, relying on tech to guide us through a task, only to have it lead us down an unexpected (and sometimes embarrassing)…

It’s the end of the month, and deals are being done against deadlines here at Salesforce. The energy is intense, as teams push to close…

As a professional who has spent over a decade immersed in the Salesforce ecosystem, frequently asked questions about strategies from customers are part and parcel…