Experiencing the Salesforce Agentforce World Tour firsthand this week in Sydney was inspiring. Seeing cutting-edge AI in action and how Salesforce is shaping the future of customer engagement reinforced what I already knew—AI is a game-changer. Having been directly involved in the pilot program, I’ve witnessed Agentforce evolve, unlocking new possibilities for businesses. Now, as…
Most of what I write on pauldobinson.com is grounded in the safe terrain of technology, sport, and business. But sometimes, something personal lingers long enough to demand reflection. This post is one of those. It’s different. And I hesitated to write it. Because it’s about fairness. About identity. About systems built with good intent, which—over…
From Team Lunches to Trust: Simple Ways to Boost Wellbeing & Drive Growth in 2025 📈 As an expat living in Australia with a background in the tech and Salesforce ecosystem—and a keen interest in sports psychology and team dynamics—the World Happiness Report 2025 immediately resonated with me. It offers a data-driven perspective on how…
“Where was the caring in leaving children without meals? Where was the excellence in serving food unfit for purpose?”
Just off a Qantas flight that felt more “Spirit of Squeezed Sardine” than “Spirit of Australia,” I couldn’t shake the disconnect between my lived experience and the airline’s stated values of safety, caring, integrity, and excellence.
As I’ve been reading Joe Aston’s The Chairman’s Lounge, that disconnect has come into sharper focus. The book doesn’t just explain what’s gone wrong—it reveals how the pursuit of EBITDA and adjusted earnings has gradually reshaped Qantas into something unrecognisable.
My review explores the flight, the facts, and the bigger question facing all businesses:
👉 What happens when financial metrics trump human experience?
💭 Read it now on pauldobinson.com.
🗣️ “Everyone had an opinion. And every opinion was the same: That will never work.” ~ Marc Randolph, That Will Never Work Marc Randolph’s That Will Never Work isn’t just a nostalgic trip down memory lane—it’s a raw, unfiltered chronicle of the chaotic and exhilarating birth of Netflix. For those of us immersed in the…
Salesforce’s recent $2.5 billion investment announcement for Australia, announced at the Agentforce World Tour Sydney (Source: Salesforce), signals a major acceleration of AI adoption, with Agentforce leading the charge. As AI takes over more customer interactions, businesses need to ask themselves a critical question: Are we enhancing the customer experience or automating away the human…
This morning at the park, I watched Elsie, my white golden retriever, roll onto her back in the grass, paws in the air, completely lost in the moment. She didn’t care that she was getting dirty. She wasn’t thinking about what came next. She was just happy. Golden retrievers are known for their boundless enthusiasm,…
There’s a truth I’ve come to appreciate in my mid-forties—something I wasn’t fully prepared for: the passage of time brings with it unexpected losses. Last year, I lost a few friends—people I had been close to, shared memories with, and watched as they built lives full of hopes and dreams. Some were younger than me….
I still remember the day I first encountered Salesforce, about 15 years ago. I was at Yabsta Digital in Bermuda, juggling multiple roles – admin, sales, marketing – you name it. Logging into Salesforce for the first time was a real eye-opener. Here was a tool that could actually organise client interactions and automate some…
Rugby has always been my sport. Growing up cheering for England, there’s no doubt where my heart lies on game day. But as someone fortunate enough to claim Australia as my second home, I’ve found myself rooting for the Wallabies with increasing passion—especially during their recent autumn internationals. It’s been a tough few years for…
