In my last blog post, I emphasised the importance of continuous development in the business world. This relentless pursuit of improvement led me back to James Kerr’s “Legacy,” a book that provides profound insights into building a culture of excellence, highly relevant not just in sports but across the business and technology sectors.
Understanding the All Blacks: A Beacon of Excellence
For those unfamiliar, the New Zealand All Blacks are more than just a rugby team; they are a symbol of excellence, boasting one of the highest winning percentages in professional sports. Their success stems not just from physical prowess but from a deeply ingrained culture and set of values that prioritose character, team unity, and a relentless pursuit of improvement.
The Timeless Wisdom of ‘Legacy’
“Legacy” offers more than just a look into the New Zealand All Blacks’ rugby team’s secrets; it’s a treasure trove of wisdom for business leaders and organisations. The book’s 15 lessons – encompassing Character, Adapt, Purpose, Responsibility, Learn, and more – are pillars on which businesses can build lasting success. Kerr encapsulates this idea by stating, “Champions do extra. They sweep the sheds. They follow the spearhead. They keep a blue head. They are good ancestors”.
The All Blacks’ Culture: A Model for Business Leadership
A key theme in “Legacy” is the All Blacks’ culture, built on a foundation of strong values and collective purpose. This culture resonates deeply with my own views on business leadership, where I’ve always advocated for a values-driven approach. Kerr notes, “A values-based, purpose-driven culture is a foundation of the All Blacks’ approach and sustained success”. This philosophy is pivotal for technology companies and startups, where the culture often defines the pace and nature of growth.
Continuous Development: The Heart of ‘Legacy’
The principle of continuous development, a focus of my recent writings, is deeply embedded in the All Blacks’ philosophy. They believe in constantly improving, even when at the top, a lesson that is vital in the fast-paced world of business and technology. Kerr quotes, “The challenge is to always improve, to always get better, even when you are the best. Especially when you are the best”. This principle is essential for technology sales teams and businesses, where staying ahead of the curve is crucial.
Leadership and Team Dynamics
“Legacy” also delves into the importance of leadership and the right team dynamics. The All Blacks’ policy of ‘no dickheads’, which emphasizes character over raw talent, is a crucial lesson for any business environment. Effective leadership involves creating a team culture where values are shared, and everyone is accountable, not just to their leaders but to each other, as highlighted by Kerr’s insights into the All Blacks’ ethos.
Recognising Limitations and Challenges
While ‘Legacy’ offers profound insights, it’s important to acknowledge potential limitations in translating these principles across different business environments. The intense, close-knit culture of a sports team like the All Blacks may not always seamlessly apply to corporate settings, where diversity of thought and background can play a more significant role in innovation.
Broader Perspectives on Leadership
In addition to Kerr’s insights, other business and leadership resources echo similar themes. Books like Simon Sinek’s “Start With Why” reinforce the importance of purpose-driven leadership, a key aspect of the All Blacks’ ethos. Meanwhile, Jim Collins’ “Good to Great” emphasises the concept of ‘Level 5 Leadership’, which parallels the humility and resilience advocated in “Legacy”.
Conclusion: A Holistic View of ‘Legacy’
Revisiting “Legacy” in the context of continuous development has reaffirmed its relevance in today’s business landscape. While we should be mindful of the differences between sports and business contexts, the core principles of strong values, team unity, and constant improvement remain universally applicable. As leaders and professionals, we can draw inspiration from the All Blacks to cultivate a culture of excellence in our organisations.
“Legacy” by James Kerr is more than just a sports book; it’s a guide for anyone aspiring to lead or contribute to a culture of excellence in the business world. I recommend it to all business leaders and teams as a source of inspiration and a blueprint for building a successful, value-driven culture.