Salesforce’s recent $2.5 billion investment announcement for Australia, announced at the Agentforce World Tour Sydney (Source: Salesforce), signals a major acceleration of AI adoption, with Agentforce leading the charge. As AI takes over more customer interactions, businesses need to ask themselves a critical question: Are we enhancing the customer experience or automating away the human…
We’ve all been there—relying on tech to guide us through a task, only to have it lead us down an unexpected (and sometimes embarrassing) path. But when you’re the Prime Minister of Britain and the autocue turns “hostages” into “sausages,” well, that’s one for the history books. Keir Starmer’s now infamous “Sausage Gate” incident may…
It’s the end of the month, and deals are being done against deadlines here at Salesforce. The energy is intense, as teams push to close those last few deals that will tip the scales in our favour. For those of us who’ve been in the game a while, this isn’t anything new—just another end-of-month crunch….
As the football season in the UK comes to a close, there’s much to reflect upon, particularly for Arsenal fans. Mikel Arteta has taken the club on an incredible journey, transforming a team once out of European competition to one that has come agonisingly close to winning the Premier League two years in a row….
Having just finished Seth Godin’s Linchpin: Are You Indispensable?, I found myself reflecting on its insights into creativity, innovation, and emotional intelligence, and how these principles profoundly align with my experiences in the Salesforce ecosystem. Godin’s teachings, while broad and universally applicable, hold specific weight for business professionals looking to make their mark in a…
In 2011, the landscape of communication and business was on the cusp of a revolution, one that would redefine not just how we connect but how businesses strategise for growth. That year, social media platforms like Facebook and Twitter were not just digital novelties but becoming the new public square. The Arab Spring showcased the…
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” – Steve Jobs In the heart of the Salesforce ecosystem, where innovation, trust, and collaboration illuminate the path to success, storytelling emerges as the quintessential craft. My journey into…
I’ve just registered to run the Runaway Sydney Half Marathon on Sunday 5 May, 2024. This will be the second time I have run this race and I am well into double figures for times running this distance. My journey from the challenging streets of Bermuda to the Sydney Half Marathon offers a metaphor for…
In the captivating narrative of “The Hidden Life of Trees” by Peter Wohlleben, we delve into the complex and interconnected world of forests, where trees communicate, support, and sustain each other through an intricate network. This remarkable natural phenomenon provides profound insights, particularly relevant to the dynamic fields of sales, marketing, and digital ecosystems where…
As we navigate into 2024, the Salesforce ecosystem continues to evolve at an unprecedented pace, particularly in the realms of AI, data analytics, and trust. Last year, I shared seven pivotal strategies for Salesforce partners looking to differentiate themselves in the competitive Australian market. Drawing from further insights and aligning with Salesforce’s forward trajectory in…
