Agentforce: The Key to Blending AI and Human Touch in Customer Service
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Agentforce: The Key to Blending AI and Human Touch in Customer Service

Salesforce’s recent $2.5 billion investment announcement for Australia, announced at the Agentforce World Tour Sydney (Source: Salesforce), signals a major acceleration of AI adoption, with Agentforce leading the charge. As AI takes over more customer interactions, businesses need to ask themselves a critical question: Are we enhancing the customer experience or automating away the human…

Sausage Gate
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“Sausage Gate” And Other Gaffes: When Technology Trips Us Up”

We’ve all been there—relying on tech to guide us through a task, only to have it lead us down an unexpected (and sometimes embarrassing) path. But when you’re the Prime Minister of Britain and the autocue turns “hostages” into “sausages,” well, that’s one for the history books. Keir Starmer’s now infamous “Sausage Gate” incident may…

What’s the wildest thing you’ve done to close a deal on time? Discover the Extreme Lengths Others Have Taken.
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What’s the wildest thing you’ve done to close a deal on time? Discover the Extreme Lengths Others Have Taken.

It’s the end of the month, and deals are being done against deadlines here at Salesforce. The energy is intense, as teams push to close those last few deals that will tip the scales in our favour. For those of us who’ve been in the game a while, this isn’t anything new—just another end-of-month crunch….

From Good to Great: The Final Push for Excellence
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From Good to Great: The Final Push for Excellence

As the football season in the UK comes to a close, there’s much to reflect upon, particularly for Arsenal fans. Mikel Arteta has taken the club on an incredible journey, transforming a team once out of European competition to one that has come agonisingly close to winning the Premier League two years in a row….

Becoming Indispensable in Tech: 5 Lessons from Seth Godin’s Linchpin to help you succeed in the Salesforce Ecosystem
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Becoming Indispensable in Tech: 5 Lessons from Seth Godin’s Linchpin to help you succeed in the Salesforce Ecosystem

Having just finished Seth Godin’s Linchpin: Are You Indispensable?, I found myself reflecting on its insights into creativity, innovation, and emotional intelligence, and how these principles profoundly align with my experiences in the Salesforce ecosystem. Godin’s teachings, while broad and universally applicable, hold specific weight for business professionals looking to make their mark in a…

AI and Brand Growth: Strategies for the Digital Era
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AI and Brand Growth: Strategies for the Digital Era

In 2011, the landscape of communication and business was on the cusp of a revolution, one that would redefine not just how we connect but how businesses strategise for growth. That year, social media platforms like Facebook and Twitter were not just digital novelties but becoming the new public square. The Arab Spring showcased the…

Top 4 Storytelling Strategies to Boost Your Salesforce Partnership Success
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Top 4 Storytelling Strategies to Boost Your Salesforce Partnership Success

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” – Steve Jobs In the heart of the Salesforce ecosystem, where innovation, trust, and collaboration illuminate the path to success, storytelling emerges as the quintessential craft. My journey into…

Resilience Rhapsody: Navigating Tech and Sales with a Marathon Spirit
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Resilience Rhapsody: Navigating Tech and Sales with a Marathon Spirit

I’ve just registered to run the Runaway Sydney Half Marathon on Sunday 5 May, 2024. This will be the second time I have run this race and I am well into double figures for times running this distance. My journey from the challenging streets of Bermuda to the Sydney Half Marathon offers a metaphor for…

Nurturing Growth and Resilience: Business Lessons from the Forest
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Nurturing Growth and Resilience: Business Lessons from the Forest

In the captivating narrative of “The Hidden Life of Trees” by Peter Wohlleben, we delve into the complex and interconnected world of forests, where trees communicate, support, and sustain each other through an intricate network. This remarkable natural phenomenon provides profound insights, particularly relevant to the dynamic fields of sales, marketing, and digital ecosystems where…

2024 Salesforce Partner Success Guide: Top Strategies for Standing Out
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2024 Salesforce Partner Success Guide: Top Strategies for Standing Out

As we navigate into 2024, the Salesforce ecosystem continues to evolve at an unprecedented pace, particularly in the realms of AI, data analytics, and trust. Last year, I shared seven pivotal strategies for Salesforce partners looking to differentiate themselves in the competitive Australian market. Drawing from further insights and aligning with Salesforce’s forward trajectory in…