Experiencing the Salesforce Agentforce World Tour firsthand this week in Sydney was inspiring. Seeing cutting-edge AI in action and how Salesforce is shaping the future of customer engagement reinforced what I already knew—AI is a game-changer. Having been directly involved in the pilot program, I’ve witnessed Agentforce evolve, unlocking new possibilities for businesses. Now, as…
Salesforce’s recent $2.5 billion investment announcement for Australia, announced at the Agentforce World Tour Sydney (Source: Salesforce), signals a major acceleration of AI adoption, with Agentforce leading the charge. As AI takes over more customer interactions, businesses need to ask themselves a critical question: Are we enhancing the customer experience or automating away the human…
I still remember the day I first encountered Salesforce, about 15 years ago. I was at Yabsta Digital in Bermuda, juggling multiple roles – admin, sales, marketing – you name it. Logging into Salesforce for the first time was a real eye-opener. Here was a tool that could actually organise client interactions and automate some…
We’ve all been there—relying on tech to guide us through a task, only to have it lead us down an unexpected (and sometimes embarrassing) path. But when you’re the Prime Minister of Britain and the autocue turns “hostages” into “sausages,” well, that’s one for the history books. Keir Starmer’s now infamous “Sausage Gate” incident may…
It’s the end of the month, and deals are being done against deadlines here at Salesforce. The energy is intense, as teams push to close those last few deals that will tip the scales in our favour. For those of us who’ve been in the game a while, this isn’t anything new—just another end-of-month crunch….
This morning, I had the joy of starting my day at my son’s school, watching him and his friends parade around as a myriad of book heroes. From Harry Potter to Cristiano Ronaldo, numerous Marvel superheroes (including my son as Iron Man), Stick Man, Sherlock Holmes, Maverick from Top Gun, and pretty much everything in…
As a professional who has spent over a decade immersed in the Salesforce ecosystem, frequently asked questions about strategies from customers are part and parcel of my daily routine. Whether it’s during a casual chat at a conference or in a formal consultation, the inquiry often boils down to: “What is the best strategy for…
Welcome to the “Best of the Rest – Einstein 1 Edition,” where I delve into the latest and greatest developments in Salesforce’s Einstein 1 platform. This month, I explore practical use cases, innovative features, and insightful guides that showcase how Einstein 1 is transforming the way organisations leverage AI. Let’s dive in! 1. The Future…
In the fast-paced world of tech and business, we often find ourselves moving from one task to the next without taking a moment to reflect and appreciate. At Salesforce, a culture of gratitude is ingrained in our ethos, and we make it a point to say “Thank you” during our presentations and interactions. But how…
This morning, my 4-year-olds first words on waking were literally solving a simple maths problem and asking for help with another. Alongside being confirmation that he is definitely my son (my mother tells me I was calculating the size of our bathroom by counting and multiplying the bath tiles above the bath when I was…
