In 2011, the landscape of communication and business was on the cusp of a revolution, one that would redefine not just how we connect but how businesses strategise for growth. That year, social media platforms like Facebook and Twitter were not just digital novelties but becoming the new public square. The Arab Spring showcased the…
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” – Steve Jobs In the heart of the Salesforce ecosystem, where innovation, trust, and collaboration illuminate the path to success, storytelling emerges as the quintessential craft. My journey into…
As an ardent fan of England Cricket, the transformative journey under the leadership of Ben Stokes and Brendon McCullum has been nothing short of exhilarating. Their bold, new approach has not only redefined England’s cricketing ethos but has also led to some remarkable victories, including the recent triumph in India. This victory, while a cause…
Introduction Imagine you’re on a game show, and the host, who’s definitely not wearing a sparkly suit, presents you with a choice. Option one: a suitcase stuffed with a million dollars, which could buy you a lifetime supply of avocado toast or, if you’re feeling fancy, a small island. Option two: a penny that doubles…
In the fast-paced world of tech sales, particularly within the vibrant Salesforce ecosystem, staying ahead isn’t just a necessity—it’s an art. Drawing from my experiences and insights shared on pauldobinson.com, I propose the GROWTH strategy, a tailored approach for those aiming to excel in this dynamic domain. G – Goal-setting: Your Salesforce Compass Embarking on…
Today, as I read through a report in “The Australian” about the alarming state of cyber security in Australian businesses, it struck a chord with me. Having worked closely with customers and partners of MuleSoft for several years, I’ve witnessed firsthand the challenges and complexities of securing digital assets. The ASIC’s findings, revealing a $42…
In the bustling business sphere, Artificial Intelligence (AI) and its creative counterpart, Generative AI, are the maestros orchestrating a symphony of innovation. But, here’s the catch — the quality of your data is the silent choreographer determining whether this performance is a well-executed masterpiece or a comedic calamity. Understanding Generative AI and AI in the…
Calling all rugby enthusiasts! As we eagerly huddle together, awaiting the knock-out stages of the Rugby World Cup, it hit me—what if our favourite Salesforce products were akin to the powerhouse players we cheer for on the pitch? But, before we scrum down into this analogy, let me confess: I’m not just a Salesforce enthusiast; I’m a…
This weekend, I finished reading Malcolm Gladwell‘s eye-opening book, Outliers: The Story of Success. As I was reading, I couldn’t help but think about how the insights in the book apply to the Salesforce ecosystem and our upcoming Dreamforce event. In Outliers, Gladwell explores the factors that contribute to extraordinary success. He argues that while talent and hard work are essential,…
As an Alliances Director at Salesforce, I’m excited about how our investment in RPA (Robotic Process Automation) last year, coupled with our pivot to CRM + Data + AI, and embedding a trusted generative AI solution into Salesforce, can drive significant value for our partners and customers. “Hyperautomation is the future of work. It’s not about replacing humans, but…
