Experiencing the Salesforce Agentforce World Tour firsthand this week in Sydney was inspiring. Seeing cutting-edge AI in action and how Salesforce is shaping the future of customer engagement reinforced what I already knew—AI is a game-changer. Having been directly involved in the pilot program, I’ve witnessed Agentforce evolve, unlocking new possibilities for businesses. Now, as…
Most of what I write on pauldobinson.com is grounded in the safe terrain of technology, sport, and business. But sometimes, something personal lingers long enough to demand reflection. This post is one of those. It’s different. And I hesitated to write it. Because it’s about fairness. About identity. About systems built with good intent, which—over…
From Team Lunches to Trust: Simple Ways to Boost Wellbeing & Drive Growth in 2025 📈 As an expat living in Australia with a background in the tech and Salesforce ecosystem—and a keen interest in sports psychology and team dynamics—the World Happiness Report 2025 immediately resonated with me. It offers a data-driven perspective on how…
🗣️ “Everyone had an opinion. And every opinion was the same: That will never work.” ~ Marc Randolph, That Will Never Work Marc Randolph’s That Will Never Work isn’t just a nostalgic trip down memory lane—it’s a raw, unfiltered chronicle of the chaotic and exhilarating birth of Netflix. For those of us immersed in the…
I still remember the day I first encountered Salesforce, about 15 years ago. I was at Yabsta Digital in Bermuda, juggling multiple roles – admin, sales, marketing – you name it. Logging into Salesforce for the first time was a real eye-opener. Here was a tool that could actually organise client interactions and automate some…
We’ve all been there—relying on tech to guide us through a task, only to have it lead us down an unexpected (and sometimes embarrassing) path. But when you’re the Prime Minister of Britain and the autocue turns “hostages” into “sausages,” well, that’s one for the history books. Keir Starmer’s now infamous “Sausage Gate” incident may…
As the European Championships approach, I find myself humming the iconic tune by David Baddiel and Frank Skinner. The lyrics of “Three Lions” echo in my mind: “It’s coming home, it’s coming home, football’s coming home…” But as much as my heart yearns for glory, the realist in me knows the rollercoaster ride that being…
This morning, my 4-year-olds first words on waking were literally solving a simple maths problem and asking for help with another. Alongside being confirmation that he is definitely my son (my mother tells me I was calculating the size of our bathroom by counting and multiplying the bath tiles above the bath when I was…
Introduction to the Salesforce Ecosystem The Salesforce ecosystem represents more than just a corporate entity; it is a dynamic community built around Salesforce, the world’s leading CRM platform. With Salesforce employing around 70,000 people and boasting a market cap of a quarter trillion dollars, its scale is immense. But beyond the numbers, the ecosystem includes…
Having just finished Seth Godin’s Linchpin: Are You Indispensable?, I found myself reflecting on its insights into creativity, innovation, and emotional intelligence, and how these principles profoundly align with my experiences in the Salesforce ecosystem. Godin’s teachings, while broad and universally applicable, hold specific weight for business professionals looking to make their mark in a…
