As we navigate into 2024, the Salesforce ecosystem continues to evolve at an unprecedented pace, particularly in the realms of AI, data analytics, and trust. Last year, I shared seven pivotal strategies for Salesforce partners looking to differentiate themselves in the competitive Australian market. Drawing from further insights and aligning with Salesforce’s forward trajectory in…
Here are my top 6 Salesforce blog posts from the past week For more detailed insights, you can visit the respective articles linked in each synopsis.
Here are my top 5 Salesforce blog posts from the past week Each of these posts provides valuable insights into different aspects of Salesforce, from admin roles and release features to digital sales strategies, AI advancements, and marketing cloud capabilities.
Introduction Imagine you’re on a game show, and the host, who’s definitely not wearing a sparkly suit, presents you with a choice. Option one: a suitcase stuffed with a million dollars, which could buy you a lifetime supply of avocado toast or, if you’re feeling fancy, a small island. Option two: a penny that doubles…
In the fast-paced world of tech sales, particularly within the vibrant Salesforce ecosystem, staying ahead isn’t just a necessity—it’s an art. Drawing from my experiences and insights shared on pauldobinson.com, I propose the GROWTH strategy, a tailored approach for those aiming to excel in this dynamic domain. G – Goal-setting: Your Salesforce Compass Embarking on…
Today, as I read through a report in “The Australian” about the alarming state of cyber security in Australian businesses, it struck a chord with me. Having worked closely with customers and partners of MuleSoft for several years, I’ve witnessed firsthand the challenges and complexities of securing digital assets. The ASIC’s findings, revealing a $42…
In the bustling business sphere, Artificial Intelligence (AI) and its creative counterpart, Generative AI, are the maestros orchestrating a symphony of innovation. But, here’s the catch — the quality of your data is the silent choreographer determining whether this performance is a well-executed masterpiece or a comedic calamity. Understanding Generative AI and AI in the…
Calling all rugby enthusiasts! As we eagerly huddle together, awaiting the knock-out stages of the Rugby World Cup, it hit me—what if our favourite Salesforce products were akin to the powerhouse players we cheer for on the pitch? But, before we scrum down into this analogy, let me confess: I’m not just a Salesforce enthusiast; I’m a…
This weekend, I finished reading Malcolm Gladwell‘s eye-opening book, Outliers: The Story of Success. As I was reading, I couldn’t help but think about how the insights in the book apply to the Salesforce ecosystem and our upcoming Dreamforce event. In Outliers, Gladwell explores the factors that contribute to extraordinary success. He argues that while talent and hard work are essential,…
As an Alliances Director at Salesforce, I’m excited about how our investment in RPA (Robotic Process Automation) last year, coupled with our pivot to CRM + Data + AI, and embedding a trusted generative AI solution into Salesforce, can drive significant value for our partners and customers. “Hyperautomation is the future of work. It’s not about replacing humans, but…
