Introduction Imagine you’re on a game show, and the host, who’s definitely not wearing a sparkly suit, presents you with a choice. Option one: a suitcase stuffed with a million dollars, which could buy you a lifetime supply of avocado toast or, if you’re feeling fancy, a small island. Option…
Category: Dobbo’s Salesforce Digest
Business
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Navigating the Salesforce Ecosystem: A GROWTH Strategy for Tech Sales Success
In the fast-paced world of tech sales, particularly within the vibrant Salesforce ecosystem, staying ahead isn’t just a necessity—it’s an art. Drawing from my experiences and insights shared on pauldobinson.com, I propose the GROWTH strategy, a tailored approach for those aiming to excel in this dynamic domain. G – Goal-setting:…
Business
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Navigating the Cyber Storm: Why MuleSoft’s API Security is Essential in Today’s High-Risk Digital Environment
Today, as I read through a report in “The Australian” about the alarming state of cyber security in Australian businesses, it struck a chord with me. Having worked closely with customers and partners of MuleSoft for several years, I’ve witnessed firsthand the challenges and complexities of securing digital assets. The…
Business
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The Crucial Link: Why Data Quality is the Backbone of AI
In the bustling business sphere, Artificial Intelligence (AI) and its creative counterpart, Generative AI, are the maestros orchestrating a symphony of innovation. But, here’s the catch — the quality of your data is the silent choreographer determining whether this performance is a well-executed masterpiece or a comedic calamity. Understanding Generative…
Business
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Rucking Tech: A Rugby Fan’s Playbook for Dominance with Salesforce and EinsteinGPT
Calling all rugby enthusiasts! As we eagerly huddle together, awaiting the knock-out stages of the Rugby World Cup, it hit me—what if our favourite Salesforce products were akin to the powerhouse players we cheer for on the pitch? But, before we scrum down into this analogy, let me confess: I’m not just…
Books
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7 Key Takeaways from Outliers for a Successful Career in the Salesforce Ecosystem and Beyond
This weekend, I finished reading Malcolm Gladwell‘s eye-opening book, Outliers: The Story of Success. As I was reading, I couldn’t help but think about how the insights in the book apply to the Salesforce ecosystem and our upcoming Dreamforce event. In Outliers, Gladwell explores the factors that contribute to extraordinary success. He argues that while talent…
Business
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Harnessing the Power of Hyperautomation and AI to Transform Your Business
As an Alliances Director at Salesforce, I’m excited about how our investment in RPA (Robotic Process Automation) last year, coupled with our pivot to CRM + Data + AI, and embedding a trusted generative AI solution into Salesforce, can drive significant value for our partners and customers. “Hyperautomation is the future of work. It’s…
Business
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Loyalty Programs: A Vital Tool for Retailers in Australia
Inflation in Australia hit a 20-year high of 7.0% in the March quarter, and interest rates are expected to rise further in the coming months. This is putting a strain on household budgets and making it more difficult for people to afford discretionary purchases. As a result, retail and consumer…
Business
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Unleashing Your Trailblazing Edge: Differentiating as a Salesforce Partner
Are you a Salesforce Partner struggling to be noticed in the Australian market? In a crowded landscape, standing out is critical. But is there a secret sauce for success? Having worked in this field for years, I’ve got some strategies that can help you differentiate yourself and get noticed. By…
Business
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Partnering for Success: The TRUST Formula in Salesforce Alliances
In the dynamic world of Salesforce alliances, fostering thriving partnerships between vendor and partners is essential for driving customer success. With a play on our number one value here at Salesforce I have created the TRUST formula — a blueprint for effective partnering — rooted in Salesforce’s core value of…