Salesforce’s recent $2.5 billion investment announcement for Australia, announced at the Agentforce World Tour Sydney (Source: Salesforce), signals a major acceleration of AI adoption, with Agentforce leading the charge. As AI takes over more customer interactions, businesses need to ask themselves a critical question: Are we enhancing the customer experience or automating away the human…
I still remember the day I first encountered Salesforce, about 15 years ago. I was at Yabsta Digital in Bermuda, juggling multiple roles – admin, sales, marketing – you name it. Logging into Salesforce for the first time was a real eye-opener. Here was a tool that could actually organise client interactions and automate some…
We’ve all been there—relying on tech to guide us through a task, only to have it lead us down an unexpected (and sometimes embarrassing) path. But when you’re the Prime Minister of Britain and the autocue turns “hostages” into “sausages,” well, that’s one for the history books. Keir Starmer’s now infamous “Sausage Gate” incident may…
It’s the end of the month, and deals are being done against deadlines here at Salesforce. The energy is intense, as teams push to close those last few deals that will tip the scales in our favour. For those of us who’ve been in the game a while, this isn’t anything new—just another end-of-month crunch….
As a professional who has spent over a decade immersed in the Salesforce ecosystem, frequently asked questions about strategies from customers are part and parcel of my daily routine. Whether it’s during a casual chat at a conference or in a formal consultation, the inquiry often boils down to: “What is the best strategy for…
Welcome to the “Best of the Rest – Einstein 1 Edition,” where I delve into the latest and greatest developments in Salesforce’s Einstein 1 platform. This month, I explore practical use cases, innovative features, and insightful guides that showcase how Einstein 1 is transforming the way organisations leverage AI. Let’s dive in! 1. The Future…
In the fast-paced world of tech and business, we often find ourselves moving from one task to the next without taking a moment to reflect and appreciate. At Salesforce, a culture of gratitude is ingrained in our ethos, and we make it a point to say “Thank you” during our presentations and interactions. But how…
This morning, my 4-year-olds first words on waking were literally solving a simple maths problem and asking for help with another. Alongside being confirmation that he is definitely my son (my mother tells me I was calculating the size of our bathroom by counting and multiplying the bath tiles above the bath when I was…
Introduction to the Salesforce Ecosystem The Salesforce ecosystem represents more than just a corporate entity; it is a dynamic community built around Salesforce, the world’s leading CRM platform. With Salesforce employing around 70,000 people and boasting a market cap of a quarter trillion dollars, its scale is immense. But beyond the numbers, the ecosystem includes…
Happy Friday, everyone! As the author Richard Nelson Bolles once said, “Always remember that Fridays are the golden clasp that binds the volume of the week.” For those familiar with my playlist, you know my passion for country music runs deep. Currently, “Chicken Fried” by Zac Brown Band is getting the most plays (check it…
