AI in Consulting: Asking the Right Questions Before Deploying Agentforce
Experiencing the Salesforce Agentforce World Tour firsthand this week in Sydney was inspiring. Seeing cutting-edge AI in action and how Salesforce is shaping the future…
Thoughts on how technology, leadership and commercial strategy actually play out inside real organisations.

Experiencing the Salesforce Agentforce World Tour firsthand this week in Sydney was inspiring. Seeing cutting-edge AI in action and how Salesforce is shaping the future…

Most of what I write on pauldobinson.com is grounded in the safe terrain of technology, sport, and business. But sometimes, something personal lingers long enough…

From Team Lunches to Trust: Simple Ways to Boost Wellbeing & Drive Growth in 2025 š As an expat living in Australia with a background…

āWhere was the caring in leaving children without meals? Where was the excellence in serving food unfit for purpose?ā
Just off a Qantas flight that felt more āSpirit of Squeezed Sardineā than āSpirit of Australia,ā I couldnāt shake the disconnect between my lived experience and the airlineās stated values of safety, caring, integrity, and excellence.
As Iāve been reading Joe Astonās The Chairmanās Lounge, that disconnect has come into sharper focus. The book doesnāt just explain whatās gone wrong. It reveals how the pursuit of EBITDA and adjusted earnings has gradually reshaped Qantas into something unrecognisable.
My review explores the flight, the facts, and the bigger question facing all businesses:
š What happens when financial metrics trump human experience?
š Read it now on pauldobinson.com.
I still remember the day I first encountered Salesforce, about 15 years ago. I was at Yabsta Digital in Bermuda, juggling multiple roles ā admin,…

Weāve all been there, relying on tech to guide us through a task, only to have it lead us down an unexpected (and sometimes embarrassing)…

As a professional who has spent over a decade immersed in the Salesforce ecosystem, frequently asked questions about strategies from customers are part and parcel…

In my lifetime career in sales, I’ve consistently been taught a golden rule: highlight the values and strengths of my own product or service and…

Many fans fondly remember the dominant Manchester United of yesteryear. Today, however, the club finds itself struggling. One reason often cited is the presence of…

In the fast-paced world of tech and business, we often find ourselves moving from one task to the next without taking a moment to reflect…