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Best of the rest – 24th January 2024

Paul,

Here are my top 5 Salesforce blog posts from the past week

  1. “The State of the Salesforce Admin in 2023” (Salesforce Admins Blog): This post highlights the evolving role and impact of Salesforce Admins in organizations. It discusses the significant contributions of Admins in handling automations, reports, and AI predictions, and the growth of the admin identity within the Salesforce ecosystem.
  2. “11 Ways to Learn About Salesforce Spring ’24 Release Features” (Asagarwal.com): This article provides a comprehensive guide to familiarize yourself with the Salesforce Spring ’24 Release. It includes various resources like the “1 Day 1 Tip 1 Minute” email series, following Salesforce bloggers, joining the Release Readiness Trailblazers Community Group, and exploring the Release Matrix.
  3. “What Are Digital Sales? Tips, Strategies + Tools” (Salesforce Blog): This post delves into the concept of Digital Sales Rooms (DSR) and how they differ from digital marketing. It covers strategies for an effective digital sales model and suggests tools to enhance digital selling experiences.
  4. “Salesforce Introduces Marketing GPT & Commerce GPT For Personalized Campaigns” (Email Uplers): This article discusses the latest features in Salesforce Commerce GPT, including Goals-based Commerce, Dynamic Product Descriptions, and Commerce Concierge. It also addresses the implications for digital marketers in adopting generative AI and strategies for leveraging Salesforce’s AI-powered solutions.
  5. “Give Your Business The Marketing Cloud Advantage” (Grazitti): This blog post explores the role of AI in modern marketing and how Salesforce Marketing Cloud is leveraging AI to enhance marketing operations. It discusses the benefits of AI-powered tools in data-driven decision-making, personalization, predictive analytics, and automation in marketing strategies.

Each of these posts provides valuable insights into different aspects of Salesforce, from admin roles and release features to digital sales strategies, AI advancements, and marketing cloud capabilities.

Dobbo's Salesforce Digest