Loyalty Programs: A Vital Tool for Retailers in Australia
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Loyalty Programs: A Vital Tool for Retailers in Australia

Inflation in Australia hit a 20-year high of 7.0% in the March quarter, and interest rates are expected to rise further in the coming months. This is putting a strain on household budgets and making it more difficult for people to afford discretionary purchases. As a result, retail and consumer goods companies are under increasing…

Unleashing Your Trailblazing Edge: Differentiating as a Salesforce Partner
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Unleashing Your Trailblazing Edge: Differentiating as a Salesforce Partner

Are you a Salesforce Partner struggling to be noticed in the Australian market? In a crowded landscape, standing out is critical. But is there a secret sauce for success? Having worked in this field for years, I’ve got some strategies that can help you differentiate yourself and get noticed. By focusing on industry specialisation, mastering…

Partnering for Success: The TRUST Formula in Salesforce Alliances
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Partnering for Success: The TRUST Formula in Salesforce Alliances

In the dynamic world of Salesforce alliances, fostering thriving partnerships between vendor and partners is essential for driving customer success. With a play on our number one value here at Salesforce I have created the TRUST formula — a blueprint for effective partnering — rooted in Salesforce’s core value of trust. Drawing inspiration from industry…