As an Alliances Director at Salesforce, I’m excited about how our investment in RPA (Robotic Process Automation) last year, coupled with our pivot to CRM + Data + AI, and embedding a trusted generative AI solution into Salesforce, can drive significant value for our partners and customers.
“Hyperautomation is the future of work. It’s not about replacing humans, but about augmenting their capabilities and freeing them up to do more strategic work.” — Michael Chui, Managing Director, McKinsey Global Institute
Hyperautomation is the convergence of various technologies, including RPA, generative AI, and other advanced tools, to automate business processes.
By adopting hyperautomation and AI, businesses can realise a range of benefits, including:
- Reduced costs: Studies have shown that automating back-office processes can result in cost savings of up to 30% (McKinsey).
- Improved customer satisfaction: Using AI-powered chatbots to answer customer queries can reduce average wait times by 50%, leading to enhanced customer satisfaction and reduced churn (Gartner).
- Increased productivity: Businesses utilising RPA can experience productivity gains of up to 30% by automating repetitive tasks and freeing up employees for more strategic work (IDC).
- Enhanced decision-making: Leveraging AI to analyse data can enable real-time insights, empowering businesses to make better decisions and potentially increase revenue by up to 20% (Capgemini).
“AI is the most powerful tool that businesses have ever had at their disposal. It can be used to improve efficiency, productivity, and customer service.” — Salesforce
The potential impact of hyperautomation and AI is substantial, and businesses that fail to embrace these technologies risk falling behind in today’s competitive landscape.
To adopt hyperautomation and AI in your business, consider the following approaches:
- Invest in RPA solutions: Automate repetitive and manual tasks such as data entry, invoice processing, and customer account management.
- Explore generative AI solutions: Utilise AI to create personalised content, such as text, images, and videos, enhancing customer experiences and driving marketing innovation.
- Leverage comprehensive platforms: Invest in platforms that combine RPA and generative AI to automate a broader range of processes, maximising efficiency and operational impact.
At Salesforce, we are committed to empowering our partners and customers with these transformative technologies. Our focus on CRM + Data + AI, along with our RPA capabilities and integration of generative AI within Salesforce, positions us to deliver immense value to your business.
If you’re interested in exploring how hyperautomation and AI can revolutionise your business, please don’t hesitate to reach out. Together, we can discuss your specific needs and develop tailored solutions to propel your business forward.
“The future is not something we enter. The future is something we create.” — Leonard I. Sweet
Thank you for joining us on this transformative journey!
The views expressed in this blog post are my own and do not necessarily reflect the views of my employer, my colleagues, or any other organisation.